iVolunteer organization(an initiative of iMitra) was looking for a highly innovative agency to launch their new marketing portal called Go Volunteer India, providing unparallel volunteer opportunities in India.

Giving a face to Go Volunteer India was the first step to initialize the brand. Creation of a matchless, contemporary and universal brand identity was an important requirement for the client. RichPurple's design team hit the idea and presented a unique logo which stamped the word “go” to accomplish the purpose of volunteers join the organization and work for the cause.

The design phase followed was dully planned with presenting the wireframe of the home page. We created clean, appealing, web 2.0 designs and were successful in achieving positive feedback from the client in the first draft itself.

Developing a fully customized Content Management System was the next step. Client wanted to have full control over the content and the navigation menu of the website. So, we gave them a secure password protected area, where they could login, easily navigate and modify/add/delete the content of the website. Each page of website including the menu is CMS controlled; hence client has full control over the entire content of the website.

At RichPurple, we understand the importance of Search Engine Optimization. We incorporated SEO fields in the CMS to get this new business better search results and improve their online presence. We were sure that our SEO methods would get 30% more traffic on the website and we achieved the objective.

Visit: http://www.govolunteerindia.org/