Email Campaign Design & Process

A well designed Email campaign, if used in full power and capabilities is an effectual means to reach the prospects. RichPurple plan your email campaign by considering your target audience, objective of your campaign and the budget. We segment the target customers and design personalize and relevant message. In order to maximize your email open rate we write a good subject line that is simple, to the point and tell the customers what to expect inside. We design a strong campaign creative. We build a relevant landing page for every email campaign. We test our email campaign at our end before sending it to the potential customers. We make sure to monitor key email marketing metrics such as delivery rate, open rate, click-through rate, and generate repots based on the data.